Case Study
Boss Display
Case Study
Boss Display Corp began it’s operations nearly 100 years ago, transitioning from being a niche window display builder to museum and science center exhibits around the world. Our Portfolio Of Work With Boss Display From The US To Denmark, I’ve Showcased Filled Rooms Around The World. Hear from Evan Tricky Of Boss Display about his experience going from struggling to get clients to hitting his businesses current ceiling in under 6 months time working with me. Our manufacturing & design firm partner we helped scale from struggling to seven figure projects with a completely filled pipeline.
How do you consistently get GREAT clients beating down your door vs the "problem children?"
Qualification is one way, but the other is being CLEAR and highlighting a story from a client that was a joy to work with. We realized very quickly with Boss’ clients, that showing the exhibits filling rooms was one thing, but getting their clients to SAY IT through the story of their journey…was priceless.
Key Performance Indicators (KPIs) and Messaging
Boss needed motion. It needed energy. Going from a tired old site that looked like it was from the 2000’s to a sleek modern minimalist approach showcasing their work in action may have been transformative, but now it needed to be seen. The solution was simple; a consistent stream of content leading to the website sections as new work was complete, as well as regular communications with their current list, but also strategically acquired lists, SEO optimization and cultivating a great experience for their clients
- More projects being built on the fabrication floor
- Increase in conversations leading to projects
- Higher number of projects filling the design team's roster
- Identified the specific needs of their clientele through on-site filming and interactions
- Discovered that Boss' clients desired exhibits that fill rooms and help build memberships
- Focused on demonstrating the magnetic attraction of their exhibits
- Conducted meetings with the team to comprehend their unique sales cycle, which can span several years.
- Created simple, easily viewable videos showcasing the exhibits and their community impact
